In a recent webinar, Alva Mather, Scott Ferber, Amy Pimentel and David Saunders reviewed how alcohol companies should be thinking about and maximizing their data. They shared innovative marketing strategies and addressed privacy and cybersecurity considerations from an alcohol commercial side.

Some of the significant topics discussed included:

1. Keeping Ahead of Supply Chain Cyber Threats
2. Using Collected Data
3. Leveraging Personal Data for Marketing
4. Transparency

Access the webinar and key takeaways.