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Navigating the EPR Laws: What Alcohol Beverage Producers Need to Know

Extended producer responsibility (EPR) laws are relatively new – the first were signed into law in 2021 and 2022 – and are aimed at encouraging producers to package goods in a more environmentally conscientious manner and providing much needed revenue for in-state recyclers overwhelmed by the incoming volumes of recyclable material. In essence, EPR laws require producers whose products reach in-state consumers to register with a producer responsibility organization (PRO) or stewardship organization (SO), report the amount of material that enters the state, and pay fees for that material.

As detailed in this blog post, how and if these new laws apply to alcohol beverage suppliers is nuanced given both the developing nature of EPR laws as well as the interplay with preexisting container deposit or bottle bill laws.

Who and What Is Covered by the New EPR Laws?

As of the writing of this article, five states have passed EPR laws and 10 others have introduced bills during their most recent legislative sessions, including Connecticut, Hawaii, Nebraska, and New York. EPR programs are still evolving as the various regulatory processes continue; however, once passed by a state, the new rules typically require the state to designate a PRO/SO to administer the producer requirements and aid producers and state agencies with the necessary reporting and payment requirements. For those states that have passed EPR laws, the nonprofit organization Circular Action Alliance is the PRO/SO that has been selected to oversee the process.

Each EPR law has its own definition of “producer” (i.e., those required to report) and of “covered material” (i.e., the materials that must be reported). There are several specifics within each state but, generally, the producer is the entity who actually produces the subject goods or the owner of the brand that is contracting to have the item produced. Speaking broadly, the covered material contemplated by these laws includes the cardboard boxes and glass or aluminum containers that protect and contain the items purchased from retailers. In this regard, EPR laws apply to alcoholic beverages, non-alcoholic beverages, and nearly all other types of consumer goods.

However, exemptions exist for small producers and certain materials. The specifics as to when a producer is exempt from registering and making EPR payments vary by state but, in many instances, those producers shipping small amounts into a certain state will be exempt. For example, Minnesota exempts producers responsible for less than one metric ton of covered material or $2,000,000 in global gross revenue. However, it is important to remember that even if a small producer is, given its status, exempt from registering with a PRO/SO or paying the related EPR fees, it will likely still have reporting requirements to substantiate its claims of being exempt.

How Do These Laws Apply and Interface with Alcohol Beverage Laws?

In the world of beverage alcohol, there are numerous laws already in place, many of which have been in force for decades, that are aimed at sustainability and designed to fund and encourage recycling. These are [...]

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Alcohol’s Next Innovation: ESG

The ever-evolving alcohol industry seems to be at the forefront of yet another major innovation, this time embracing sustainability with a focus on environmental, social and governance (ESG) initiatives. We see this through the installation of renewable energy production on-site, the incorporation of recycled materials in packaging and the embracement of like-minded enterprises to serve as suppliers, vendors and business partners. How else can alcohol industry members build sustainability into their production process?

Recent evidence suggests that finding ways to contribute some of the waste streams from the production of alcohol to the production of biogas may be the answer. Some examples of this trend are listed below.

  • Biogas is produced from converting waste materials (livestock manure, food waste and brewery waste) into methane gas, which can be used as a heating fuel or more broadly as a feedstock for electricity production. Spent grain from beer production can be a great source for biogas generation.
  • The Molly Pitcher brewery in Carlisle, Pennsylvania has teamed up with the Dickinson College Farm to supply grain waste to a digester facility that is creating clean, burnable methane gas. One of this partnership’s ultimate goals is to power Dickinson College and some local dairy farms exclusively through biogas produced from brewer’s grain from Molly Pitcher, cow manure from local dairy farms and food waste from Dickinson College.
  • At South Australia Water’s Glenelg Wastewater Treatment Plant near Adelaide in South Australia, expired beer is being used to power digesters at the site and contribute to powering 1,200 homes. The beer is proving to be a highly efficient ingredient to feed the digesters and has fueled record energy generation at the plant.
  • In a similar trend for a parallel industry, both Jim Beam and Jack Daniels have recently entered partnerships with a biogas producer to build a biogas production facility and use still from the whiskey production process to create biogas. This biogas is intended to power the adjacent distilleries and potentially the surrounding neighborhoods as well.

These are just a few examples of how alcohol industry participants are reducing their carbon footprints and being more resourceful in disposing of waste products and powering their facilities. For smaller industry members, teaming up with others to form a co-op or consortium to pursue these opportunities may help build scale and share costs.

Additionally, there are a whole host of renewable energy tax credits that may be available to alcohol industry members in connection with these types of projects, and we are actively helping clients find ways to obtain, maximize and potentially transfer those credits.

Our alcohol, renewable energy and tax teams work together to take these initiatives from an idea to executed contracts and subsequent development. Reach out to our authors if you’d like to learn more and see how you can be part of the beer-to-biogas movement.




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Key Takeaways | Going Green: Environmental and Sustainability Risks and Opportunities for Alcohol Companies

In a recent webinar, Alva MatherJacob HollingerCarl Fleming and Parker Lee guided attendees through the unique energy-related challenges and opportunities for alcoholic beverages companies presented by current megatrends relating to environmental, social and governance (ESG), carbon and sustainability.

Some of the significant topics discussed included:

  1. Sustainability Trends
  2. Related Trapdoor Risks
  3. Sustainability Opportunities Across the Alcohol and Other Industries
  4. New Tax Opportunities Under the Inflation Reduction Act of 2023
  5. Case Study: Beam Suntory’s Renewable Energy-Powered Jim Beam Expansion

Access the webinar and key takeaways.




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